It’s mid-November and Christmas decorations went up in at least two upscale Houston shopping areas over a month ago. My reaction was something between disappointment and disgust. Really, people? You had to push the season forward two months? Why? Is it greed or did they just want to get on the lighting contractor’s schedule? Having little respect for the motives of shopping centers, I assume the former.
Last week I saw a notice from Nordstrom that said they weren’t decorating until after Thanksgiving. I’ve never shopped much in the store, but their restraint has earned my respect. They’re treating the holidays as a special time, a limited season to be celebrated as a lead-up to a the main events—Christmas or Chanukah—not a three month promotional opportunity followed by the January sales. Result—I’m applauding their decision and have decided to shop there in the future, when possible.
Don’t get me wrong, I love all the holiday lights and things that sparkle. As a child I was enchanted by the magic of the Christmas displays in the windows of New York department stores--elaborate fantasy lands which materialized right after Santa wound up the Macy’s Thanksgiving Day Parade. December was the special time of the year when the world seemed to don its storybook attire—decorations of silver and gold, bright red bows, twinkling lights, glittering snow and magical creatures. Maybe Nordstorm’s decision is the first in a trend to bring back a true holiday season. Wouldn’t that be grand!
Am I alone here? Speak up. I'd love to hear what you think.